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  • Writer's pictureTerry Latham

Pick Up the Phone.

Social media has revolutionized the way we interact with each other, from staying in touch with loved ones to building networks and relationships for our businesses. However, despite the convenience and reach of social media, in my opinion it does not replace social interaction in person or over the phone.

Research has shown that face-to-face communication is more effective in building trust and developing relationships than social media. According to a study conducted by Forbes, 85% of people said that they build stronger, more meaningful relationships through in-person meetings and conversations than through social media interactions. Face-to-face or ear to ear communication allows for a deeper level of connection and understanding between people, which is difficult to achieve through a screen.

Social media is like the friend who's always there when you need them, but sometimes forgets to show up. It's great for sharing information and updates, but let's face it, it can be a bit passive. You're basically throwing your message out into the universe and hoping someone catches it.

But when it comes to building relationships for your business, you can't rely on social media alone. That's where phone and in-person conversations come in. They require active listening, which means you're really engaging with the other person and not just scrolling past their message.

Plus, let's not forget about the power of personal touch. There's just something special about connecting with someone face-to-face or hearing their voice on the phone. It's like you can feel their energy and passion for what they're talking about.

Now, I'm not saying that social media isn't important. It's like the side dish to your main course - it can enhance the experience, but it's not the star of the show. So don't be afraid to pick up the phone or schedule that coffee date. You never know what kind of magic can happen when you're really present and engaged with the person in front of you.

I know making a phone call for your business can feel heavy and scary, especially in today's world where people are increasingly relying on digital communication and social media. The fear of rejection or saying the wrong thing can be overwhelming, and it can be tempting to avoid phone calls altogether and stick to email, social media message or text. I truly respect people that take the time to call me. It shows me what they want to share with me is valuable and important to them.

If you're feeling nervous about making a phone call for your business, there are some things you can do to ease the anxiety. First, make sure you're prepared and have a clear idea of what you want to say or ask. Write down some notes or bullet points to refer to during the call and keep it short and succinct. Second, practice your tone and delivery beforehand, whether it's by rehearsing with a friend or recording yourself. Third, remember that rejection is not personal, and that it's okay to not succeed every time. Each connection is an opportunity to learn and improve for the next one.


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