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  • Writer's pictureTerry Latham

The Fortune is in the Follow Up

On average, 44% of sales people never follow up from an initial conversation or sales call. In network marketing, following up is a critical component of building a successful business. If you don't follow up from the initial contact, you risk losing potential customers or team members, and they may not take you seriously. Here are some reasons why following up is so important:

  1. Shows that you're serious: Following up with potential customers or team members shows that you're serious about building a relationship and helping them achieve their goals. It demonstrates that you care about their success and are willing to put in the effort to make it happen.

  2. Keeps you top of mind: Following up keeps you top of mind with potential customers or team members. Even if they're not ready to commit right away, regular follow-up can help keep you in their thoughts and increase the likelihood that they'll choose to work with you in the future.

  3. Provides an opportunity to address concerns: Following up provides an opportunity to address any concerns or objections that potential customers or team members may have. By addressing these concerns, you can build trust and demonstrate your expertise, which can help to increase the likelihood of a successful partnership.

  4. Builds relationships: Following up is an opportunity to build relationships with potential customers or team members. By staying in touch and providing value, you can create a strong bond that can lead to long-term success and growth.

  5. Increases your chances of success: By staying engaged and committed to building relationships, you can increase your chances of success and achieve your goals.

Following up from the initial contact is critical for success in network marketing. By demonstrating your commitment, keeping top of mind, addressing concerns, building relationships, and increasing your chances of success, you can build a thriving network marketing business. So, pick up that phone, send that email, or schedule that follow-up meeting - you never know where it may lead!

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