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  • Writer's pictureTerry Latham

The Goose and the Golden Egg: A Lesson on Sustainable Business Growth for Network Marketers

In the original parable, a farmer discovers a goose that lays a golden egg every day. The farmer becomes wealthy by selling the golden eggs, but in his greed, he decides to kill the goose in order to get all the golden eggs at once. However, when he opens the goose, he finds nothing inside, and realizes that he has destroyed his source of wealth.


This parable can be applied to building a business in network marketing. Just like the farmer and the goose, network marketers must focus on sustainable growth and nurturing their team rather than just trying to get quick results. By investing time and effort into building relationships with their team members and providing them with the tools and support they need to succeed, network marketers can create a reliable source of income that will continue to produce results over time.


In contrast, network marketers who focus solely on recruiting new members and pushing for quick results are like the farmer who kills the goose. They may experience short-term success, but they risk destroying their business in the long run by neglecting the importance of cultivating strong relationships with their team members.


Ultimately, the parable of the goose and the golden egg serves as a powerful reminder that sustainable growth requires patience, persistence, and a focus on building strong relationships. For network marketers, this means prioritizing the needs and growth of their team members, and investing in their success for the long term.

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