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  • Terry Latham

Unleashing Your Purpose: Why Your Sense of Urgency is Key to Success.

Over the last 20 years, we have had the opportunity to work with and train thousands of individuals. Through this experience, we have discovered that those who possess a strong sense of purpose, a clear understanding of their "why," and a sense of urgency are the ones who achieve the greatest success.


At the core of this success is the individual's purpose. A clear and powerful purpose provides direction and motivation to achieve one's goals. Without a strong sense of purpose, it's easy to lose focus and become distracted by less important tasks. A well-defined purpose helps to prioritize tasks and keeps individuals moving forward towards their objectives.


Another key element of success is a sense of urgency. When individuals feel a sense of urgency, they are more likely to take action and make progress towards their goals. Urgency helps to eliminate distractions and stay focused on what's important. With a clear understanding of what needs to be done and a sense of urgency, individuals can make significant progress towards achieving their objectives.


In addition to purpose and urgency, having a strong "why" is also critical for success. When individuals understand why they are doing what they are doing, they are more likely to stay motivated and committed to their goals. The "why" provides a sense of meaning and purpose to their work, which can be a powerful driver of success.


The world is full of extremely smart, competent people who honestly intend to do things tomorrow, or as soon as they can get around to it. Their accomplishments, however, seldom match those of the less talented who have taken the time to articulate their WHY and who have a sense of the importance of urgency to get started now.



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